Anook Athletics Launches Maternity- And Postpartum- Friendly Activewear

The By Moms, For Moms Brand Aims to Shatter Stereotypes and Empower Mothers

AUSTIN, Texas, Oct. 8, 2019 /PRNewswire/ — Anook Athletics, a new kind of activewear company for expecting and postpartum women, announces its brand launch. Founded by Allie Lindenmuth, the first-of-its-kind athleticwear is engineered for women through all of the dynamic stages of pregnancy and beyond. The brand enters a nearly $24.5 billion maternity market that—despite its size—lacks functional options. Anook Athletics bridges the gap with activewear made with intention, celebrating and supporting the female body in its many forms.

Motherhood isn’t one size fits all—and Anook Athletics was founded to prove that it comes in all shapes and sizes. The brand was born out of founder and mother Allie Lindenmuth’s own personal journey. A prenatal yoga teacher with a background working for nonprofits, Lindenmuth had her first child in 2016. The experience opened her eyes to the need for a high-performance activewear that could move with women throughout pregnancy. Assembling a team of apparel and wellness experts—from Nike and Lululemon to high-fashion alums—Lindenmuth created a brand that puts mothers at the forefront of their own narrative.

Derived from the French “Anouk,” meaning “grace,” Anook aims to empower mothers throughout their many challenges. “Pregnancy and motherhood are full of transitions—some easier than others. We’re proud to offer something moms can consistently count on in the face of change,” says Lindenmuth. “Anook Athletics builds women up physically, mentally, and emotionally. We hope that with this brand, we can create a far-reaching community that redefines what it means to be a modern mother and let go of societal expectations.”

Combining modern styles with comfort, Anook’s inaugural line features 20 staple pieces in four colorways, ranging from $58-$98. The collection includes joggers and leggings in two lengths, shorts, tanks, and nursing-friendly sports bras. Pieces are uniquely able to expand and contract from the first to the third trimester along with post-pregnancy—and be worn for years to come. Anook Athletics clothes are designed with thoughtful details such as breathable mesh, supportive compression panels, and a sweat-wicking antimicrobial lining.

Anook Athletics captures the energetic, joyful, resilient spirit of motherhood to help mothers empower future generations. The brand launches on October 8th and will be sold direct to consumer. For more information, visit: https://anookathletics.com.

About Anook Athletics:
Anook Athletics is an activewear brand for expecting and new mothers, founded by mother and prenatal yoga teacher Allie Lindenmuth. Launching in fall 2019, the brand’s high-performance apparel is designed to stand up to fitness and to life. Anook’s unique designs expand and contract with moms from the first to third trimester and beyond, reflecting the grace of motherhood. For more information, visit anookathletics.com or follow @anookathletics

SOURCE Anook Athletics

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Liv Cycling Introduces New E-Bike Built For Women

Thrive E+ Series Offers Riders an All-Access Pass to Speed

NEWBURY PARK, Calif., Oct. 8, 2019 /PRNewswire/ — Liv Cycling, the company dedicated to getting more women on bikes, introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its on-road line. The Thrive E+ series blends the fast and light feeling of a road bike with the comfort of a flat bar bike and the boost of a pedal-assisted motor.

“The Thrive E+ series builds on our lineup of E-bikes to help riders find the inspiration to conquer fitness goals, crush their daily commute, and keep up with friends at any pace,” said Szu Chen, Liv E-bike Marketing Specialist. “This new E-bike eliminates barriers in cycling and gives riders the freedom to go farther and faster on paved roads knowing the motor is there for support.”

Designed with Liv’s 3F Design Philosophy, the Thrive E+ series bolsters Liv’s lineup of E-bikes built specifically for women and features an ALUXX SL-grade aluminum frame. The Thrive E+ EX Pro integrates front and rear lights, a kickstand and a rear rack, completing the package for in-town functionality.

The new SyncDrive Pro motor on the Thrive E+ series provides a natural, powerful E-bike experience that helps riders increase their speed quickly. Powered by Yamaha, the SyncDrive Pro motor on Liv’s Thrive E+ series features tunable support modes offering up to 360% of a rider’s effort. The new motor also features a Smart Assist mode that automatically adjusts the support level based on the rider’s pedaling input. The PedalPlus 6-Sensor Technology translates six measurements (torque, speed, cadence, motor rotation, slope detection, accelerometer sensor) about the rider and adds the perfect amount of power at just the right time for a fast and fluid ride quality.

The battery integration into the downtube offers a sleek look made possible by the EnergyPak Smart 375 that includes an integrated lithium ion battery, 6A fast charging technology and smart charging with extremely rapid charging that can reach over 80% of capacity in 1.40 hours. Depending on terrain, support mode and battery usage, when fully charged the battery can last up to 110km before recharging.

The Thrive E+ series includes an intuitive handlebar mounted RideControl system. The Thrive E+ EX Pro features RideControl EVO to provide riding data including heart rate, time, distance or speed along with battery capacity and estimated range. RideControl EVO also connects via Bluetooth with the RideControl App to view additional information, the latest software and updated functionalities.

The Thrive E+ 1 Pro & Thrive E+ 2 Pro feature RideControl ONE with integrated button controls free of any display. The Thrive E+ 1 Pro & Thrive E+ 2 Pro can also connect with RideControl App to view additional information. The controls are designed with LED lighting that shows the battery capacity and support mode while riding.

The new Thrive E+ series will be available throughout Europe and North America this Fall.

Media Contact:
Brook Hopper, Liv Cycling
(805) 340-5034 or BrookHopper@liv-cycling.com

SOURCE Liv Cycling

Related Links

http://www.liv-cycling.com